How Newt Gingrich’s Language Guru Helped Rebrand the Kochs’ Message

For the Koch brothers’ donor network, the 2012 elections were a keen disappointment. Not only did they lose what Charles Koch had famously billed as the “mother of all wars” to oust Barack Obama, but they poured some $400 million into electoral and advocacy efforts with, at best, lackluster results in federal and state races, leaving a number of their investors and operatives unhappy. Fast-forward to 2014, and the Koch network seems to be riding high. Having budgeted nearly $300 million for advocacy and political drives, with a bigger field operation and better data to mobilize conservative voters, the network… Read more…

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